A new national study conducted by Lightspeed Commerce Inc., the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, reveals through a recent study that Canadian consumers are not only rallying behind local products in response to new U.S. tariffs but are reshaping long-term shopping behaviours around supporting homegrown businesses.
The survey, conducted from March 12 to 14, 2025, among 1,000 Canadian adults, found that 91% of Canadians are either currently focused on buying Canadian products or planning to do so. Notably, 71% are already making intentional purchasing decisions to support Canadian goods, underscoring a powerful shift toward local pride and consumer consciousness.